新加坡Coo网站近日被2017亚洲领先大奖颁予“年度最佳视觉”奖。主办方表示授予Coo该奖原因是，Coo无论是酒店还是品牌的整体视觉设计，包括其空间、平面、标牌以及营销材料的设计等等都具独特辨识度。
COO Singapore was awarded the prestigious” Visual Identity of the Year” Award at Ahead Asia Awards 2017,for “exceptional design for overall visual identity of a hotel or brand, including spatial design,graphic design,digital marketing materials, signage,artwork and physical collateral.”
亚洲领先大奖评委会介绍到 ，Coo品牌本身就是一种成功，它利用设计精准抓住旅行用户心理。运用巧妙的图案、艺术品以及符号结合创新的在线业务，令到志趣相投的用户喜欢在其平台进行社交互动。期待未来将有更多像Coo这样的优秀品牌出现。
The judges remarked that COO’s branding was a significant achievement in how it spoke clearly to its target audience of millennial and design focused travellers.The judges felt its clever use of graphics . Artwork and signage has been combined with its innovative online presence ‘COO Connect’ allowing guests to socialise with like-minded guests.
（原标题：新加坡COO荣获2017亚洲领先大奖）
